March 10, 2011
I recently have had a lot of people ask me this question. This is a really good question to ponder your thoughts upon. But the more I look into this and the more that I thought about it...there really isn't a right or wrong answer to this question.
How often should you have new items in your shop? The correct answer is: as often as you come up with new products. But it does depends on what you are selling. For example, the technology industry changes new products once every 3 to 6 months. Your new product offering should reflect the changes in the industry, the market, and the trend of your customers.
If you sell handmade goods, you should have new products in your shop as often as it takes you to make new items. Having new products keeps your store appear fresh and exciting for your customers. And for your return customers, it gives them a reason to come back to your shop for more. If you do not change and update your products offering, your customers will get bored and once your customers gets bored of your shop and your product, they will leave. And here is where it gets dangerous, if you do not offer new and exciting products to keep your customers coming back for more, eventually you will loose that customer for good because they will find someone else to fill their creative need.
If I were you, I would try to have new products in my shop once a week. Now the number of new products listings should depend on what it is that you are selling. For example, I sell jewelry and jewelry making supplies, so I would try to offer a lot more new products (since my stuff is small) each week than someone who knits for their craft. Knitting a scarf or a sweater takes much longer to make so someone selling handmade knitwear will not roll out as many new products each week.
What do you sell and how many new items do you try to roll out each week? Please share with me your comment, I would love to hear more about your shop and how often you come up with new stuff. Thanks.